11:18 Theatre Company
11:18 is a unique and interesting theatre company that required concept and branding design, plus a website. Their name came from their first show, they perform shows by taking over a carriage on a train and giving the audience headsets, as the train moves along its journey a story unfolds along the path of the train ride. It is a inspiring and brillaint idea! 11:18 was the time the train departed. They wanted a brand that subtly showed the roots of the company and the basis of its stories, trains. So for the branding we went with the traditional station clock theme.
Date February 2011
Skills Branding, Web Design, Business Stationary
Each memeber of the team wanted a different colour for their business cards, this allowed the brand icon to become even stronger, so the two dots could be used either independent of the time or with it.
Again seen here with two further colour choices, all working well on the dark grey background.